For music catalog financing scouts
Outreach that doesn't feel like outreach.
Praecora carries personalized Instagram and email outreach to every artist worth knowing — at a volume no human can match, with the care no bot can fake.
Praecora — Inbox
Inbox
5 conversations · 2 need reply
@indiesoulcollective
2m ago
Yeah we'd be open to a chat about that. What's the structure look like?
manager@stoneroselabel.com
14m ago
Interesting — can you send the deck? We have 3 catalogs we're considering selling.
@retrowave_official
1h ago
Tell me more, never heard of this kind of deal before
booking@kaleidoscoperecords.io
3h ago
Yes, that timing works. How does Tuesday at 2pm sound?
@nightowlmusic
5h ago
Not interested but thanks for reaching out
~640/day
Personalized touches at peak tier
~140 IG DMs + ~500 cold emails, daily.
~30min
Of your time per day
~4wks
Signed → first DM
0
Manual sends
The drudgery problem
You didn't get into catalog finance to type "hey love your sound" 200 times a day.
You went into this work because you're good at judgment, relationships, and the close. But outreach is math: more conversations = more deals = more commissions. So you grind. And the grind grinds you back.
The villain isn't AI. It isn't Instagram. It's the drudgery — the mechanical work that scales linearly with your effort and burns out everything around it.
"My accounts keep getting banned."
Because nobody told you accounts need 4 weeks of careful preparation before they can survive real volume. Without that, your fleet has a 90-day half-life.
"I don't have time to send 140 DMs and 500 emails a day."
And you shouldn't — that work doesn't need you. It needs a herald who pays attention to each artist before sending. That's a different job entirely.
"AI-written outreach sounds robotic and gets me flagged."
Most AI does. The lazy kind that templates "hope this finds you well" across 10,000 contacts. Praecora doesn't.
Your herald
We carry your message. With care.
Praecora was built by operators who'd watched too many scouts burn through accounts, burn through nights, and burn out — all while their actual skill (closing deals) sat unused.
We named the platform after the Latin praeco — the herald who carried important messages on behalf of others — paired with cor, meaning heart. Because outreach without care is spam. And spam is what got the last generation of scouts banned.
Every cold opener Praecora drafts is read against the artist's bio, recent posts, and Spotify catalog before it goes out. Every reply is classified, suggested, and ready for your one-click response. The volume happens on its own. The closing — still you.
Multi-channel outreach
Two channels. One inbox.
Indie artists live on Instagram. Their managers and labels live in email. Praecora carries your message on both, in parallel, on every artist you touch.
Instagram DMs
Reach the artists themselves. Personalized to their bio, recent posts, and Spotify catalog. Up to 140 cold DMs per day.
Cold email at scale
Reach managers, labels, and business contacts. Up to 600 personalized emails per day with deliverability built in.
Unified inbox
Every reply from every channel lands in one place, AI-classified and ready for your one-click response.
Praecora — Inbox
Inbox
5 conversations · 2 need reply
@indiesoulcollective
2m ago
Yeah we'd be open to a chat about that. What's the structure look like?
manager@stoneroselabel.com
14m ago
Interesting — can you send the deck? We have 3 catalogs we're considering selling.
@retrowave_official
1h ago
Tell me more, never heard of this kind of deal before
booking@kaleidoscoperecords.io
3h ago
Yes, that timing works. How does Tuesday at 2pm sound?
@nightowlmusic
5h ago
Not interested but thanks for reaching out
AI cold opener drafter
Personalized openers that don't sound like a bot.
Our AI reads each artist's bio, recent posts, follower trajectory, and Spotify catalog before drafting. Every opener references something specific about them.
Then a quality pass before send. Then delivery via the right channel. You see what's queued. Nothing goes out without standards.
Cold opener — @indiesoulcollective
Artist context (auto-pulled)
Followers: 42.3K
Recent post: Released "Saturn Returns" 4 days ago — 18K plays in week 1
Bio mentions: Self-released, NYC-based, working on next EP
AI-drafted opener
Generated in 1.2sHey — Saturn Returns has been on repeat over here. The way you held that arpeggio under the second verse is sick. I work with indie artists on catalog financing — most don't realize their masters can be worth real money even at your scale. Open to a 15-min chat?
Deal pipeline
Built for scouts. Not for generic SaaS.
Every conversation lives next to its deal. Every artist has their full catalog data, follower trajectory, and contact graph. Drag-and-drop kanban from contacted → replied → call booked → closed.
Your commission dashboard updates the moment a deal moves to closed.
Praecora — Pipeline
Contacted
18@valencia.music
32K · email + IG
Marcus K.
$280K catalog
@jacobaldridge
12K · IG
Replied
7@indiesoulcollective
42K · interested
Stone Rose Label
3 catalogs · email
Call booked
4Kaleidoscope Records
Tue 2pm · $1.2M est.
@nightcallband
Thu 10am · $400K
Closed
2Fern Avery
$85K · 10% commission
The plan
Three steps. Four weeks to live.
01
Pick your tier
Pay onboarding upfront. Pick your volume. Subscription doesn't start until you're live.
02
We build your herald
Four weeks of careful account preparation across Instagram and email. You don't lift a finger.
03
Close from one inbox
~30 min/day in your Praecora inbox. AI classifies replies, suggests responses, queues your next move.
Pricing
Pick your volume. Grow when ready.
Pay onboarding upfront. Subscription begins when your outreach goes live — never before.
Starter
Testing the model
$700/mo
+ $397 onboarding $497
20/day IG DMs
100/day cold emails
1–3 deals/mo (typical)
Growth
Scaling solo scout
$1,400/mo
+ $797 onboarding $997
60/day IG DMs
250/day cold emails
3–8 deals/mo (typical)
Pro
Serious operator
$2,200/mo
+ $1197 onboarding $1497
100/day IG DMs
400/day cold emails
5–14 deals/mo (typical)
Whale
Top performer
$2,800/mo
+ $1597 onboarding $1997
140/day IG DMs
600/day cold emails
8–20 deals/mo (typical)
The stakes
Two paths from here.
You're 90 days from a meaningfully different operation. Which version of it do you want?
Without Praecora
- 6 hours/day on outreach grind
- Accounts banned every quarter
- Pipeline tied to your typing speed
- Stuck at your current ceiling
- Nights and weekends gone
With Praecora
- ~30 minutes/day on closing
- Accounts lasting 12+ months
- Pipeline compounding while you sleep
- 5–15 deals/month, predictable
- Your time back where it belongs
A day in the life
What your day actually looks like.
Outreach goes out — without you
Today's ~140 IG DMs and ~500 cold emails begin sending across all your active outreach. You're still asleep.
Morning inbox check
You open Praecora. AI has already classified overnight replies into "interested," "needs response," and "noise." 12 minutes to triage.
AI-suggested replies, one-click sends
Three artists asked for the deck. You hit "send suggested reply" on each. Two more want a call — book them straight from the inbox.
Discovery call
Conversation context, recent message thread, and artist enrichment data sit in the deal panel. No tab-switching.
Pipeline review
Move two artists to "proposal sent." Notes auto-saved. Tomorrow's outreach is already queued — no lifting required.
Honest read
What can still go wrong.
We won't pretend outreach at this volume is risk-free. Anyone who tells you that is either lying or new. Here's what we know:
Bans happen.
Even with months of careful preparation, Instagram's ML changes weekly. Periodic account loss is a cost of doing business in this category. Our job is to make those losses isolated and replaceable, not to pretend they won't happen. Replacement accounts are included.
Email deliverability isn't free.
We invest in domain warm-up, sender reputation, and inbox-placement infrastructure. But no email platform on earth guarantees the inbox. We optimize aggressively; we don't over-promise.
You won't close every interested reply.
AI-drafted openers and reply triage make outreach efficient — they don't replace your closing skill. We're the top of your funnel. You're still the closer.
Founder note
"Praecora" comes from the Latin praeco — the herald who carried important messages on behalf of others — and cor, meaning heart.
I named it that because the music industry doesn't need another generic outreach bot. It needs a herald who actually pays attention to the artist on the other end. Who reads the bio. Who notices the latest release. Who carries your message with the care you'd give it yourself, at a volume you never could alone.
I built Praecora because I'd watched too many scouts in this industry burn through accounts, burn through nights, and burn out — all while their actual skill (closing deals) sat unused. The mechanical work was eating the meaningful work.
Praecora is what I wish had existed when I was inside this playbook myself.
Joel HouseFounder, Praecora
Let Praecora carry it for you.
Pick a tier. Pay onboarding. We'll have your herald live in ~4 weeks. Subscription doesn't bill until you're live.